Algemeen Precision Fuel & Hydration powers Lotto Dstny with two more years of energy

Precision Fuel & Hydration fuels Lotto Dstny with two more years of energy. The sports nutrition partner and the team are extending their successful collaboration.
General 05 November 2024

Lotto Dstny and Precision Fuel & Hydration have worked together for the past two years, and now that unique partnership will continue. The British sports nutrition specialist will remain the official supplier of sports gels, chews, and sports drinks for the team for the next two years. This extension marks a new chapter in the successful collaboration between Lotto Dstny and Precision Fuel & Hydration. The nutrition partner has already developed a custom drink mix for the team, and last season also tested various new products in consultation with the riders, with the goal of commercializing them in 2025.

Andy Blow, CEO of Precision Fuel & Hydration: "We are particularly pleased with the renewal of this partnership with Lotto Dstny. For us, this partnership is not purely commercial. It’s authentic, a truly performance-based collaboration. Over the past two years, we have built a valuable relationship with the performance team and the riders. Together, we developed a custom carb-only drink mix, and there has been ongoing feedback from the riders and the team’s nutritionists, which we can build upon. Last season, we also tested new products with the riders, with the intention of commercializing them in 2025. This continuous interaction made it clear to us that renewing this valuable partnership was the right decision."

Kenny Provyn, CCO of Lotto Dstny: "Sport, nutrition, and hydration are more intertwined than ever. We look forward to deepening our partnership with Precision Fuel & Hydration. Developing tailored products for our riders, alongside them and our performance team, is a fantastic opportunity to meet the needs of elite athletes. We are confident that this extended collaboration will contribute to our success at the highest level."

 

Picture: Brecht Steenhouwer