Ladies Lotto Cycling Team and Caps extend partnership – new look shines during the Tour de France
With this, Lotto Cycling Team and Caps Energy Card are marking the 15th year of a partnership that began in 2012. The collaboration with G&V Energy Group, the parent company behind Caps, is built on foundations of trust, shared values, and mutual growth. To celebrate the continuation of the partnership—and to showcase the brand’s new visual identity—Caps is unveiling a special Tour de France jersey. During the most prestigious cycling race in the world, Caps will feature prominently on the jersey.
The timing is, of course, no coincidence. Along with the start of the Tour de France, Caps is officially launching its renewed brand identity. The new logo for the well-known fuel and charging card is inspired by a journey, symbolizing freedom on the road and a strong connection with customers and partners. It’s a visual representation of what Caps stands for today: much more than just a charging card. Caps offers a complete solution for modern mobility management, from corporate charging station oversight to home charging solutions with automated employee reimbursements. In doing so, they take the burden off fleet managers throughout Belgium.
The Tour provides the perfect platform to present this renewed brand identity to an international audience. The Lotto team is also proud to showcase this launch together with Caps at the highest level of professional cycling.
Xavier Dewulf, CEO of Caps: “The Tour is one of the biggest sporting events in the world. For us as a brand, it’s a unique opportunity to share our story, express our values, and increase our visibility. We’re proud of this collaboration and wish the team great success during the Tour,” says Caps.
Kenny Provyn, CCO of Lotto Cycling Team: “We’re especially happy to have Caps with us for another cycling season. Loyal sponsors like them—our shared story will soon enter its 15th year—are invaluable to our team. We’re proud to highlight that with a unique cycling jersey. The team’s name won’t change during the Tour, but with Caps as the jersey sponsor, their rebranding will take center stage, ensuring they’re clearly visible on every start podium and in every stage over the coming weeks.”
Picture: Steve Dinneweth
