Algemeen Lotto-Intermarché kicks off the year with the unveiling of its new jersey

After months of intensive sporting and strategic work behind the scenes, the merger of Lotto Cycling Team and Intermarché-Wanty into the brand-new Lotto-Intermarché now also receives a clear visual identity. In terms of colour, both main sponsors, Intermarché and Lotto, were already allies: their brand colours red and black dominate the design. The meaningful, subtle fingerprint pattern further strengthens the bold look. The fingerprint symbolises the unique DNA of Lotto-Intermarché: built from two Belgian teams, each with its own rich legacy, expertise and people, and united as of 1 January into one powerful and ambitious whole. The new kit is the crowning achievement of a joint project and perfectly embodies what the team stands for today: #RisingTogether. Growing together, performing together in the WorldTour.

 

The production of the kit is handled by Vermarc. The Belgian company stands for high-quality craftsmanship and top-level technical performance. Vermarc has been a loyal partner of Lotto Cycling Team for the past 23 seasons and will remain on board within the new project.

 

For the design and creative campaign, Lotto-Intermarché joined forces with the creative agency SportPlus Media. The launch presents Lotto-Intermarché as a home. Arnaud De Lie, Taco van der Hoorn, Lea Lin Teutenberg, Jenno Berckmoes, Marieke Meert and Huub Artz proudly showcase their new team kit. Wouter Toussaint and Mauro Cuylits present the Lotto-Groupe Wanty jersey of the development team. Through advanced 3D visualisations and CGI techniques, the new identity is brought to life in an innovative way.

 

With this new cycling jersey and the tagline #RisingTogether, Lotto-Intermarché shows it is ready for the season: one team, one identity, one clear fingerprint.

 

The team’s new bike, crafted by the skilled Spanish bike manufacturer Orbea, will be officially unveiled on 13 January.