Algemeen Insta360 remains exclusive camera partner of Lotto-Intermarché
A bike race is about much more than what you see on television. From the briefing and the obligatory coffee in the team bus to the team presentation, a selfie or autograph for the fans before the start, and the work of the staff behind the scenes. Thanks to Insta360 cameras, Lotto-Intermarché can capture these moments from new perspectives.
The compact cameras are used in a variety of ways during races, training sessions and other team activities. They can be mounted on the riders’ bikes, but can also be installed in seconds on team cars or inside the team bus. This gives fans not only a unique view of the racing itself, but also an insight into everything it takes for a professional cycling team to perform at its best every single day. For our content, we use the Insta360 X5, GO 3S and Ace Pro 2, among others.
Insta360 X5
The Insta360 X5 is Insta360’s flagship 360° camera, delivering exceptional 8K image quality in all lighting conditions. Thanks to its 360° technology, the X5 captures everything around the camera, allowing the ideal camera angle to be selected afterwards. It can be mounted on a racing bike, while the Invisible Selfie Stick makes it possible to create unique shots that would be difficult to achieve with a traditional camera. Its innovative replaceable lens design also provides additional flexibility.
Insta360 GO 3S
Small in size, but ideal for putting the viewer right in the middle of the action. The compact Insta360 GO 3S is used by our staff, among others, to capture behind-the-scenes POV footage. The camera can easily be attached to clothing, a cap, a bike or other equipment, showing what a race day looks like from the perspective of the people right at the heart of it.
Insta360 Ace Pro 2
For moments where image quality and action come together, we use the Insta360 Ace Pro 2. The camera is used in our sports directors’ cars, on the riders’ bikes and inside the team bus. The Ace Pro 2 combines durability and image quality with advanced AI-powered image processing. Its optics, co-developed with Leica, also deliver excellent results in low-light conditions. Thanks to FlowState Stabilization, footage remains smooth even in the fast-paced and dynamic environment of a cycling race.
With Insta360 as its exclusive camera partner, Lotto-Intermarché aims to bring its fans even closer to the team in 2026. Not only by showing what happens on the bike, but also by capturing the stories, emotions and work behind the scenes. This allows our fans to experience cycling not only from the front row, but increasingly as if they were part of the team themselves.
Alessandro Volders, photographer and videographer at Lotto-Intermarché: “Insta360 cameras allow us to create exclusive and immersive content, whether it’s during course recons with cameras mounted on the riders’ bikes or during races with onboard cameras in the team cars. It gives our fans a unique point of view across our different communication channels. The app also allows me to edit and share content very quickly, which makes the workflow really efficient. With the different camera models, we have a lot of flexibility and can easily adapt to different situations and content needs.”
Use code INRFEBW or click on the product name to make a purchase. During Insta360 promotions, you may also receive a free accessory.
Picture: Cyclingmedia_agency
