Algemeen Lotto Dstny welcomes Kjure as a new food partner
The riders of Lotto Dstny can now grab Kjure meals from the fridge before and after their races. The team has partnered with the family-run company, which places healthy nutrition at its core.
General
17 December 2024
Lotto Dstny is proud to announce its partnership with Kjure, a collaboration founded on a shared passion for health, well-being, and performance. The Belgian family business produces fresh, artisanal meals using local ingredients, free from preservatives or artificial additives, and will provide the team and staff with healthy meals throughout the season.
Marc Maelfait, founder of Kjure: “Our mission is to make healthy meals easy and accessible for everyone. That’s why we’re proud of this collaboration. Like us, Lotto Dstny highly values health and locality. From energy-packed meals to prepare for races, to nutritious recovery meals after competitions, and flavourful dishes during training periods, Kjure offers solutions tailored to the active lives of professional athletes. This partnership with Lotto Dstny feels like a natural fit. Just as they support homegrown talent and passionately strive for peak performance, we choose local ingredients and cook with love for our customers. Together, we inspire people to bring out the best in themselves—whether on the bike or through a healthy meal.”
Britt Lambrecht, head of nutrition Lotto Dstny: "The importance of nutrition is indispensable in pro sports. Not only before competitions and during training periods but also after races, a varied and rich diet is crucial. Energy intake and recovery are key. Together with our nutrition team, we will also develop meals. Thanks to Kjure, we can fully tailor everything to our riders." ​
Pictures: Kjure/Brecht Steenhouwer
