Algemeen Lotto Cycling Team and Vermarc Sport extend partnership by two years
Vermarc Sport will remain the official clothing sponsor of the Lotto Cycling Team for the next two years. The extension confirms the mutual and, above all, long-standing trust between the two Belgian parties.
General
21 May 2025
From the Belgian tricolors of Arnaud De Lie, Philippe Gilbert, or Jens Debusschere, to the recently released 'legacy shirt' celebrating 40 years of Lotto in the peloton, the rainbow jersey of Cadel Evans, and even the very first Lotto jersey from 1985: each piece was created by Vermarc. When you say Lotto, you say Vermarc, and vice versa. For 23 seasons now, the Belgians have formed a perfect tandem in the peloton.
That collaboration is now reaffirmed, as Vermarc Sport will remain on board until 2027.
Marc Verbeeck, CEO of Vermarc Sport: "Our story with the Lotto Cycling Team is unique in the cycling world. We were there right from the beginning and, after a short break, have now been the team’s uninterrupted clothing sponsor for 23 years – since Lotto-Domo in 2003. We are therefore especially pleased to continue this partnership now that the team is making its return to the World Tour."
Marc Verbeeck, CEO of Vermarc Sport: "Our story with the Lotto Cycling Team is unique in the cycling world. We were there right from the beginning and, after a short break, have now been the team’s uninterrupted clothing sponsor for 23 years – since Lotto-Domo in 2003. We are therefore especially pleased to continue this partnership now that the team is making its return to the World Tour."
Kenny Provyn, CCO of Lotto Cycling Team: "We’re delighted to keep Vermarc on board as a reliable partner who knows exactly what our riders need. In close collaboration with our performance team, they develop the best possible kit to compete at the highest level. Their cycling apparel combines technological innovation with Belgian pride, just like our team."
Picture: Brecht Steenhouwer
